Mega fitness franchise CRUNCH FITNESS moved into West Michigan a few months ago and I was able to check out one of their cycling class last weekend!
Here’s more about their GRAND OPENING, the local franchisee, fitness programming…and CRUNCH FITNESS globally, from a recent press release:
GRAND RAPIDS, Mich., March 3, 2025 /PRNewswire/ — Crunch Fitness announces the grand openings of Crunch Kentwood and Crunch Walker. Both $5 million, 40,000-square-foot state-of-the-art fitness facilities officially opened their doors late last month. Operated by Crunch Fitness franchisee Fit Fusion, LLC, Crunch Kentwood is located at 4901 28th Street SE, next to Total Wine & More, and Crunch Walker can be found at 3130 Alpine Avenue NW, adjacent to AMC Grand Rapids, creating new fitness offerings for residents of the Grand Rapids area.
Fusing fitness with entertainment to make serious fitness fun, Crunch Kentwood and Crunch Walker offer top-quality cardio and strength training equipment, power half-hour circuit training, personal training, a dedicated group fitness studio, olympic lifting platforms, Hot Yoga, Ride cycling classes, a functional HIITZONE™ training area with indoor turf, HydroMassage® beds, TRX®, tanning, Kids Crunch babysitting, and full-service locker rooms with showers and a sauna.
Fit Fusion, LLC currently has six locations nationwide, with plans to open more in Ohio, Nevada, Louisiana and Florida this year. “We are excited to bring these incredible locations to life with over $5 million in amenities and services,” said Mike Goodsell, President of Fit Fusion. “We look forward to becoming a part of the Grand Rapids community and changing the fitness landscape in the area. Our goal is to bring 1-2 more locations to Grand Rapids very soon!”
Crunch Fitness ranked #1 in the fitness category for the second year in a row and #32 overall in the annual Entrepreneur Franchise 500® – the world’s most comprehensive franchise ranking. Crunch Fitness continues to expand nationwide and push the bar with innovative offerings for its members.
Prospective members can visit www.crunchkentwood.com and www.crunchwalker.com for more information about memberships and to sign up. For the month of March, both facilities will be offering discounted rates and $1 enrollment specials on all membership tiers.
Crunch is also expanding its teams within the Grand Rapids area and is looking for general managers, MSR’s, group fitness instructors and personal trainers who are eager to help their community experience fitness, wellness, relaxation, and recovery. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today at www.crunchkentwood.com and www.crunchwalker.com.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.
SOURCE: Crunch Fitness
Sunday’s LET THE BEAT DROP cycle class started at 9AM, as scheduled…running for about 45 minutes. Instructor Æ was ready to roll with 17 of the 20 Schwinn Z Bikes reserved. Here are some notes from my short 75-minute visit:
- Welcoming staff at the front desk – this was my first visit to the new Walker location, and Vanessa give me a complete walk-through and reviewed plans and pricing
- For an early Sunday morning, the men’s locker room could have been cleaner…but I had access to a large locker for my change of cloths
- The cycle studio is a multi-level stadium design with 21 bikes on four separate levels. The spacious cycle studio allows for comfortable spacing of bikes. The space is well appointed with class-facing mirrors, colorful ambient lighting, full range sound system, and good air-flow / ventilation. The front and side walls feature motivational art. No large flat screen monitors are mounted in the studio.
- The bikes are great…seemingly Schwinn’s current premium studio bike with technology that offers integration with heart rate monitors, mobile phones, and smart watches. We did an rpm-focused COLOR RIDE (Green, Yellow, Orange, Red). Not only can you see your performance stats on the monitor…you can see what zone/color the rest of the class is in by looking at the LED lights near the flywheel.
- The instructor (Æ for my class) was great with cues, optional modifications, reminders about breathing, form, cadence and resistance. He was very active vocally…with adult-oriented language. Music choices were good many remixes and EDM selections from warm-up to cool-down (I snagged a couple tracks for a future class).
- Extras…not much, participants bring their own SPD-cycling shoes (not required for class), towels, beverage. No wet wipes for clean-up, just paper towel and a bottle of cleaning fluid (haven’t seen that in years!)
- All in all, a great Sunday morning SPIN at one of the newest facilities in greater Grand Rapids!
Welcome to West Michigan CRUNCH and THANKS Æ for a great FIRST RIDE!
FTRI FOR music playlists, FOR ride profiles, FOR guest posts, FOR studio reviews & more! 